JPS Mediaworks recently completed a series of recruiting ads for the Greater Vancouver Transit Police. The campaign  was designed to offer potential recruits a glimpse of the complex challenges faced by Transit Police Officers on a daily basis. Each ad features a momentary glimpse into the lives of officers as they guard the safety of transit riders. The message in each commercial is different, and as diverse as a an auto thief caught in the act, to a lost child who needs assistance. Together, the commercials aim to show that while the main aim of the Transit Police is to protect riders from danger, there is a gentler side, that aims to help in any way possible.

Click below to see one of the commercials.